£2M
Incremental revenue from better negative sampling in the retrieval stage — a 1.8% recall gain on popular items.
E-commerce · Training data quality
AI that actually ships.
And we'll tell you if it won't.
Ten years getting models into production for enterprise, mid-market and startup teams. Success is a number in your system, not accuracy on our test set.
A decade of production systems at
- easyJet
- Sainsbury's
- Dunelm
- Depop
- Tracr
- Blend 360
- HG Capital
Receipts
Clear before and afters direct from customers.
−75%
Fewer LLM tokens for the same 25 KPIs, by consolidating 25 scoring calls into 6 grouped prompts.
Healthcare · AI cost reduction
The 5% Club
95% of AI projects don't reach production.
The enemy isn't other consultancies. It's the pilot that runs for eighteen months and quietly gets switched off. Everything below this line shipped.
Recommendations
Real business, real use cases, real results.
“There were many hoops to jump through to get our models deployed on the client's infrastructure. Daniel was able to cut through all of that. And more importantly, keep everything running as we iterated.”
“Combines deep technical knowledge with a strong commercial mindset, and a real ability to turn complex challenges into practical, valuable solutions.”
“Real talent for turning raw, messy data into tangible business value.”
“When Daniel doesn't know something, he'll go off, learn it, apply it, and then be the expert you can trust on it to a degree that takes you by surprise.”
“Excels at working across multiple teams to understand their needs and translate them into solutions that align with both the business and the product.”
Two ways in. Both end in something running.
The Second Opinion
Built it. Doesn't work.
We'll tell you why.
Two weeks, a fixed price, and one document that says one of three things. There's no phase two you have to buy.
- Start it
- Fix it
- Rebuild it
- Ship it
Delivery
Haven't built it yet.
Start it properly.
Scoped in a week, first version live inside a quarter. No pyramid, no offshoring, quality guaranteed.
Some of the things we do:
- Recommender systems
- GenAI and agentic systems
- Deployment and infrastructure
- Computer vision
Two weeks to know.
Tell us what you built and what it's doing instead. If it isn't a fit, we'll say so in the reply — that's the whole proposition.
Book a Second Opinion (opens calendar.app.google)
Or just send the questions. We answer those free.