The StraightUp AI Method

Keeping AI On Track
And On Rails

We've been working in artificial intelligence well before it became generative, and we'll be here after the novelty wears off. From pilots to full enterprise roll-outs, we've seen what works — and what doesn't. We've distilled that experience into a clear, four-phase method.

1
Phase One
Problem Framing

We work alongside your team to understand the business problem in your language. Your domain expertise shapes the problem definition — because correct AI starts with framing the question.

2
Phase Two
Data & Feasibility

We identify the data available within your organisation. We then provide an honest assessment of whether it's sufficient to address the problem.

3
Phase Three
Success Criteria

We work together to define success criteria. "Good enough" is defined by the market, not statistical metrics and we ensure realistic criteria are set before a single line of code is written.

4
Phase Four
The AI Buildout

We frame the technical approach to match the problem — not the other way around. Models are built to be integrated into your systems, with observability, cost and correctness the first principles.

5
Phase Five
Keeping AI in the 3% Club

Our models encode the domain knowledge of your experts. We ensure they stay that way by building out monitoring, observability and post-deployment support.